The Sims Social announced

So much news! The SimCookie website presents the latest project in the works for The Sims :

« La vie entre amis, la vie Sims débarque sur Facebook ! Le label EA Play d’Electronic Arts Inc. (ERTS au NASDAQ) annonce aujourd’hui l’arrivée prochaine deThe Sims Social, un nouveau jeu innovant qui rapproche enfin la franchise de jeu la plus populaire de tous les temps et Facebook, le fameux réseau social. The Sims Social vous propose de jouer avec la vie d’une façon totalement inédite en profitant de tous les éléments ludiques et créatifs proposés par Les Sims. Et grâce au réseau Facebook, cette expérience de jeu intuitive sera accessible à plus de 500 millions d’utilisateurs ! Avec un lancement mondial prévu cet été et en cinq langues, The Sims Social permettra aux joueurs de créer leur Sim, de construire la maison de leur rêve, de se faire des amis, voire plus si affinités, et de vivre des aventures passionnantes, et ce où qu’ils se trouvent, à tout moment et avec tous leurs amis Facebook !

EA has also announced the forthcoming release of a dedicated cell phone application. Created for the current generation of Smartphones, The Sims Social app will enable players to keep track of their Sims wherever they are, and thus take care of their wants and needs even when they're away from their computer.

"Just like you and me, The Sims are now on Facebook," says Jeff Karp, executive vice president of the Play label. EA invented life simulation games with The Sims. Since 2000, the franchise has sold over 140 million copies and spawned an active community of enthusiasts. These millions of fans are all extremely enthusiastic, and thanks to the game, they can live out their dreams and adventures, follow their imaginations and express their creativity. With the arrival of the franchise on Facebook, their personalities will shine brighter than ever! It's a game full of life, in which they'll be able to find all the humor, love, mischief and creativity they've come to expect from The Sims franchise."

The Sims Social is the culmination of a close collaboration between the talented teams at The Sims Studios and Playfish. It took over 10 years of work on the franchise to succeed in combining an ultra-popular and exciting gaming experience with a cutting-edge knowledge of social networking games.

John Earner, Managing Director of London-based Playfish Studio, explains: "This is the first time ever that a franchise of this scale has come to Facebook. We're proud to have succeeded in combining the best of social gaming with the best of The Sims game series. The Sims is a social game through and through, and we're finally able to accomplish everything we've set out to do. This game is about to redefine the rules of gaming on Facebook, and thanks to its dedicated application for Smartphones, fans will be able to enjoy the game whenever they want, wherever they are."

"The Sims Social is a great addition to the Facebook platform as it provides another fun way for people to connect with their friends through a social app," says Katie Mitic, director of platform and mobile marketing at Facebook, "The Sims Social brings some of the everyday Facebook life interactions into the Sims setting to make real life become possible online."

The magic of The Sims Social lies in the unpredictability of the Sims' personalities. Sims are little virtual beings, each with their own personality, ambitions and even friends! In The Sims Social, players will be in control of every aspect of their Sim's social life, from the intense emotion of a first kiss to the perfect execution of a hilarious joke. In keeping with all the good things in life, The Sims Social will ask players to help their neighbors, forge friendships, find love, kiss their better half, or even make a crac-crac! And if you prefer to cause chaos, you can always play practical jokes on your friends, pee on your neighbors' lawns, break hearts or multiply your conquests. The Sims' in-game behavior reflects the player's personality, making The Sims Social closer to life than any other game.

And since the game takes place on Facebook, players will be able to stay connected with their real in-game friends to share their creations and their Sims' misadventures."

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